It’ll be time to upgrade my F150 in 2015 and I’m excited about this one. Will I buy it? Hmmm, mayhap so. If the actual F150 Atlas comes close to the concept, this could be a really sweet truck and a winner for Ford.
Here’s a blip from Driving. The link to the full article is at the bottom.
Ford will debut an aluminum F-Series — its anticipated and high-stakes redesign of the top-selling pickup in history — at next month’s Detroit auto show, according to people familiar with Ford’s plans. The automaker has asked Alcoa Inc., which makes aluminum blast shields for battlefield-bound vehicles, to lend some of its military-grade metal for the automaker’s display, said one of those people, who asked not to be identified because the plans are secret.